Balenciaga, Yves Saint Laurent and Gucci

Balenciaga, Yves Saint Laurent, and Gucci: Luxury brands help make protective masks

The coronavirus pandemic is spreading around the world at a dizzying pace. In addition to Italy, other fashion countries report tens of thousands of infected. The Spanish, the Americans and the French, whose situation has forced them to act, are facing a major problem. The company, which covers premium fashion brands - Kering Group, wants to contribute a little to stop the spread of the disease. It will produce drapes in its factories.

With its promise, the French fashion house wants to reduce the risk of a shortage of medical supplies, informs the Independent. The acute need for protective masks has been reported by medical professionals in recent weeks around the world. In their workshops, the drapes will, therefore, produce brands from Kering Group's portfolio, such as Balenciaga, Gucci, and Saint Laurent.

In addition, the company wants to provide assistance with three million surgical masks, which it will order for the French medical service from China, and the medical staff will also be assisted by the subsidiary Gucci. She undertook to donate more than one million masks and 55,000 protective overalls to doctors in Italy. In addition, the corporation financially supported the international research institute Pasteur, which is dedicated to the study of the new coronavirus.

The French fashion house has also supported the Red Cross Foundation and is helping four hospitals in the affected Italian regions of Lombardy, Veneto, Tuscany, and Lazio. In addition to all this, the Kering Group wants to adhere to "the strictest measures to protect the health of its employees."

Another clothing giant also helped. The parent company of the Louis Vuitton brand - LVMH has promised to produce hand disinfectants in its perfume factories.


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